TRADITIONAL FARMING IS UNSUSTAINABLE
Farming is the #2 polluter of air, and emits one third of global greenhouse emissions.
Farming consumes 75% of all fresh water and is the biggest polluter of water on earth.
In the past 40 years, we have lost 30% of the arable land on earth due to over-farming.
CREATING FARMLAND HAS BIG ENVIRONMENTAL IMPACT
More than 50% of deforestation is agriculture related. Thousand year old jungles and forests are razed to build soy farms etc.
Forests absorb millions of tonnes of CO2 every day and stabilise the carbon cycle. We lose this carbon sink through deforestation.
LONGER TRIPS MORE CO2
Deforested farms are further from cities, where crops are transported further on trucks which emit very high amounts of CO2.
CAN'T ADAPT TO CHANGING DEMAND
1 in 3 harvested crops perish before reaching customers from the long transit times. This problem is getting worse.
POPULARITY OF LOCAL PRODUCE
Perish and quality degradation from increased food miles is driving the growth in demand for local produce.
BIG CITY POPULATION
By 2050, we will have 10 billion people, 7 billion people in cities, and 40X the demand for local produce that exists today.